Brief:
The company is looking to develop a promotional campaign to keep the
Summer Fridays feeling all winter long.

BILLBOARD AD [Located in Beverly Hills near The Grove]

This OOH ad cleverly aligns with the brief by juxtaposing traditional winter symbols (pinecones, a Christmas mug, and a teddy bear) with the Summer Fridays product, subtly conveying a sense of summer amidst the holiday season. The tagline, “All I want for Christmas is… SUMMER FRIDAYS,” links the brand to holiday desires, suggesting it offers an escape from winter’s chill. The warm, festive red palette complements the holiday atmosphere while maintaining the product’s signature summer appeal, reinforcing the idea of carrying the essence of summer into the colder months.

BUS SHELTER AD [Located at Santa Monica’s Promenade shopping district]

This ad creatively aligns with the brief by blending festive imagery with Summer Fridays’ product. The red lip balm tube, set against a cozy background of pinecones and cinnamon sticks, evokes holiday warmth while maintaining the brand’s summer essence. The copy, “All I want for Christmas,” positions the product as the perfect holiday gift, combining the winter season with the promise of a year-round summer hydration. This contrast reinforces the idea of keeping a summery, fresh feeling alive even in the colder months, making it an appealing wintertime offering.

INSTAGRAM POSTS (all posts will be featured in Instagram Shop so website link would be embedded into each post-causing a call-to-action)

**summerfridays** Santa Baby, just slip a lip balm under the tree for me🎄🎁

**summerfridays** Dashin’ through the snow with a lip balm in my tote👄

**summerfridays** Make My Wish Come True, All I Want For Christmas Is youuuuuuuu (you=cherry lip balm)🍒💋

**summerfridays** On the 12th day of Christmas, my true love gave to me a cherry lip balm, vegan & cruelty-free😉

BLOG POST

It’s Beginning To Look A Lot Like Summer Fridays

By : Sequoia Edwards October 6, 2024

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Keep Your Shine All Season
As the crisp winter breeze sets in, Summer Fridays is here to keep you glowing and hydrated all season long. From our iconic Jet Lag Eye Cream to our now-viral vegan lip balms, we’ve got everything you need to stay moisturized and radiant, even on the coldest days.

‘Tis the Season to Be Glossy
Our vegan lip balm is the ultimate winter companion, packed with nourishing ingredients like vegan waxes, shea butter, and murumuru seed butters. The buttery, non-sticky consistency feels like a soft, warm embrace for your lips, keeping them hydrated and glossy all day long. With a sheer pop of color and a light cherry sweetness, your lips will shine through every holiday moment.

Cherry Christmas To All
Our 100% vegan lip balm conditions and soothes dry lips while also acting as a lip tint with a touch of sheer red color. Pucker up for instant moisture, color and gloss with a subtle touch of cherry sweetness.Not only does our vegan lip balm feel and look amazing, it smells amazing too! You can pick from nine different delicious-smelling shades.

Vanilla
Vanilla Beige
Iced Coffee
Pink Sugar
Hot Cocoa
Brown Sugar
Cherry
Poppy
- For that festive holiday vibe, we recommend Hot Cocoa and Cherry to add a festive flair to your look.

Friendly Reminder
As we enter the holidays season , summer fridays is here to remind you to keep that joyful, bright summer fridays feeling all winter long by prioritized your self-care throughout the whole year and before you know it , summer fridays will be here to rescue you from the cold!

Get Involved
Show us how you’re keeping the Summer Fridays glow alive, even on winter Mondays! Share your holiday looks by tagging us on Instagram and TikTok for a chance to be featured. Don’t forget to use the hashtags #TisTheSeasonToBeGlossy and #SummerFridays!

https://summerfridays.com

Happy Holidays from all of us at Summer Fridays!

Disclaimer: This website and its content are created solely for the purpose of educational use in the USC PR525 Class. Any resemblance to real products, services, events, or entities is purely coincidental. All trademarks, logos, and images used belong to their respective owners. This project is not affiliated with or endorsed by SummerFridays, or any other third-party mentioned. All rights reserved.

Sequoia Edwards

SUMMER FRIDAYS MIDTERM

It’s Beginning To Look A Lot Like Summer Fridays

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